Los Angeles, CA
In 2008, LiveNation engaged SPF:a to modernize facilities at the Gibson Amphitheatre at Universal, maintaining the Gibson's place as a top venue for rock and roll artists to play in outhern California. The project touches most areas of the 2.6 acre property. Above the stage, SPF:a raised the Gibson's proscenium height from 25' to 49' in order to meet the demands of modern productions for increased lighting, sound equipment, and special effects.
Adjacent to the amphitheatre, SPF:a remodeled the existing administrative offices that house LiveNation staff, and converted the top of the three story building into a dedicated VIP room.
The 2,500 square foot room will have its own bar, outdoor patio, restrooms, and two smaller meeting rooms, enabling LiveNation to host a variety of events, post-show parties, and/or rent the space out for corporate functions. The space will be accessible both via the concourse and via a private elevator from the green room and dressing room area on the ground floor. The second story of the building will remain reserved for LiveNation’s administrative offices.